Do consumption values in heritage food play a role in the development of behavioural intentions?
This study explores the state of tourists' perception of Pahang heritage food. This study obtained data from 164 tourists through social media applications. The survey outcomes were encouraging, which showed a positive and significant influence regarding food consumption values and domestic t...
محفوظ في:
المؤلفون الرئيسيون: | Saad, Mazni, Kamarizzaman, Nur Assyiqin, Ishak, Noriza, James Pratt, Thomas |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
e-International Publishing House, U.K.
2021
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الموضوعات: | |
الوصول للمادة أونلاين: | http://irep.iium.edu.my/92408/7/92408_Do%20consumption%20values%20in%20heritage%20food.pdf http://irep.iium.edu.my/92408/ http://jabs.e-iph.co.uk/index.php/jABs/article/download/392/495/941 https://doi.org/10.21834/jabs.v6i19.392 |
الوسوم: |
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