Do consumption values in heritage food play a role in the development of behavioural intentions?

• Main Authors: Saad, Mazni, Kamarizzaman, Nur Assyiqin, Ishak, Noriza, James Pratt, Thomas
• Format: Article
• Language: English
• Published: e-International Publishing House, U.K. 2021
• Subjects: TX901 Hotels, clubs, restaurants, etc. Food service
• Online Access: http://irep.iium.edu.my/92408/7/92408_Do%20consumption%20values%20in%20heritage%20food.pdf; http://irep.iium.edu.my/92408/; http://jabs.e-iph.co.uk/index.php/jABs/article/download/392/495/941; https://doi.org/10.21834/jabs.v6i19.392

This study explores the state of tourists' perception of Pahang heritage food. This study obtained data from 164 tourists through social media applications. The survey outcomes were encouraging, which showed a positive and significant influence regarding food consumption values and domestic t...