Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention

Gastronomy tourism contributes to about one-fifth of the Malaysian economy, indicating that people travel to the country are probably interested in experiencing the taste of the food. This study aims to identify the tourists’ experience as well as their purchase intention of local Malaysian food....

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Bibliographic Details
Main Authors: Saad, Mazni, AbdulRahman, Nadhirah, Umadi, Muhammad Fikri
Format: Article
Published: Association of Malaysian Environment-Behaviour Researchers (AMER) 2019
Online Access:http://irep.iium.edu.my/71526/1/71526_Enriching%20the%20international%20tourist%20experience%20of%20local%20Malaysian%20cuisine%20and%20a%20guarantee%20of%20a%20purchase%20intention.pdf
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