Communicating quality audit indicators for inbound tourism: a qualitative insight from Malaysian travel agencies

• Main Authors: Saad, Mazni, Mohamad Ali, Afiza, Ismail, Zahid, Mohd Arop, Nor Hafizah, Baharudin, Noor Zaleha
• Format: Article
• Language: English
• Published: Eurasia Business and Economics Society 2019
• Subjects: TX901 Hotels, clubs, restaurants, etc. Food service
• Online Access: http://irep.iium.edu.my/76895/1/Oct2019_29th%20EBES%20Conference%20-%20Lisbon%20Proceedings%20Vol.3%20%28excerpt%29.pdf; http://irep.iium.edu.my/76895/; https://www.ebesweb.org/Proceedings.aspx

Quality assurance is fundamental to all business activities in the tourism sector as it is advantageous to market recognition and competitiveness. Awareness of the importance of quality assurance certifications is already in place in Malaysia however it is still under-researched. Thus, this study ai...