The promotional language of the Halal food industry: some preliminary findings

The global halal food industry which is currently expanding exponentially presents a huge potential for Malaysia to make her mark in this industry. In achieving its goal to become a global halal hub by 2020, emphasis should not merely be placed on the production of the halal food products but also o...

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Bibliographic Details
Main Authors: Ariffin, Adlina, Wan Mohd Fadzlullah, Wan Nor Fasihah
Format: Conference or Workshop Item
Language:English
English
Published: 2019
Subjects:
Online Access:http://irep.iium.edu.my/73441/1/INHAC2019%20Presentn-%20Dr%20Adlina%20%281%29.pdf
http://irep.iium.edu.my/73441/2/73441_The%20Promotional%20Language%20-%20Tentative.pdf
http://irep.iium.edu.my/73441/
https://acis.uitm.edu.my/inhac2019/index.php/uitm-staff/2-uncategorised/10-list-of-paper
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