The effect of different media ads on consumer’s purchase intension: a pragmatic exploration on the Bangladeshi fast food industry
Advertisement plays a significant role in terms of product or service characteristics clarification to the customer. Regardless of the advertisement’s types, a customer by the exposure of ads will go through specific steps of awareness. Realizing the current needs, this study aimed to examine the re...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Management and Business Affairs
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/25261/1/the_effect_of_different_media.pdf http://irep.iium.edu.my/25261/ http://ijmba.com/abstract_issue.php?p_month=Jul&p_yr=2012&i_id=94&p_msg=4 |
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