Extended hierarchy-of-effect model and its application on Islamic reality shows towards Malay community in Malaysia

This paper tries to explore the possibility of applying the Hierarchy-of-Effect-Model (Zajonc, 1980) on Islamic reality shows towards Malay community in Malaysia, which is a new phenomenon, compared to the other existing reality shows that are mushrooming. The objectives of the study are (1) To find...

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Bibliographic Details
Main Authors: Wok, Saodah, Ismail, Rizalawati, Azman, Zakirah, Latif, Siti Sakinah
Format: Conference or Workshop Item
Language:English
English
Published: 2012
Subjects:
Online Access:http://irep.iium.edu.my/28441/1/Extended_Hierarchy_PAPER_2472012.pdf
http://irep.iium.edu.my/28441/4/abstract_saodah.pdf
http://irep.iium.edu.my/28441/
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