Purchasing intention, family values and social media usage affecting online purchasing habits among youths
Malaysian statistics show a trend of continued growth in the e-commerce industry; this research stresses on the importance of catering to the needs and inclinations of youths regarding online purchasing intentions and habits. The objective of this research is to study the effects of family values an...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/67207/3/ISMEC2018%20-%20program%20book%2031102018.pdf http://irep.iium.edu.my/67207/14/67270_PURCHASING%20INTENTION%2C%20FAMILY%20VALUES.pdf http://irep.iium.edu.my/67207/ https://iiummediacomm.wixsite.com/ismec2018 |
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