Promotional language and Maqasid Shariah in the advertisements of local and international halal food products

• Main Authors: Wan Mohd Fadzlullah, Wan Nor Fasihah, Ariffin, Adlina
• Format: Conference or Workshop Item
• Language: English; English; English; English
• Published: 2019
• Subjects: H61.8 Communication of information
• Online Access: http://irep.iium.edu.my/77280/1/abstract-islamicad%26marketing.pdf; http://irep.iium.edu.my/77280/2/IslamicAd%26MarketingSeminar.pdf; http://irep.iium.edu.my/77280/3/SEMINAR%20Islamic%20Advertising%20IMC_PROGRAMME%20TENTATIVE-10Dec2019.pdf; http://irep.iium.edu.my/77280/4/Cert-Seminar%20on%20Islamic%20Marketing.pdf; http://irep.iium.edu.my/77280/

Abstract​: The halal industry is a booming global trade that is known to be profitable to various market sectors. With the aspiration to be the Global Halal Hub by 2020, Malaysia will undoubtedly benefit from the strategic marketing of halal food products. One of the aspects that are known to influe...