Factors determining Pokémon Go addiction in Malaysia

• Main Authors: Abdul Wahab, Siti Aminah, Jamalludin, Nur Hafifah, Wok, Saodah
• Format: Article
• Language: English
• Published: Global Academy of Training & Research (GATR) Enterprose 2017
• Subjects: H61.8 Communication of information
• Online Access: http://irep.iium.edu.my/57727/1/SSRN-id3005255%20-%20Aminah%2C%20Hafifah%20%26%20Saodah%202572017.pdf; http://irep.iium.edu.my/57727/; http://gatrenterprise.com/GATRJournals/factors_determining_pokemon_go_addiction_in_malaysia.html

This study focuses on factors determining Pokémon Go addiction behaviour among players in Malaysia. Using the Personal Construct Theory (PCT), the relationship between perception of Pokémon Go players and their addiction behaviour toward the game is examined. The objectives of this study are (1) to...