Factors influencing customer satisfaction towards the light rail transit (LRT) in Kuala Lumpur

• Main Authors: Stephen, Theresa, Musa, Musalliana, Kamarudin, Farasyila, Idris, Anisah, Wok, Saodah
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2018
• Subjects: H61.8 Communication of information
• Online Access: http://irep.iium.edu.my/67248/1/ISMEC2018%20-%20program%20book%2031102018.pdf; http://irep.iium.edu.my/67248/12/Edited%20-%20Theresa%20slides%20on%20LRT.pdf; http://irep.iium.edu.my/67248/; https://iiummediacomm.wixsite.com/ismec2018

This article aims to provide a case study of the light rail transit (LRT) in the Klang Valley, Malaysia from the users’ perspective on the usage of the LRT. It explores factors that influence customer satisfaction in using the LRT such as safety, convenience, accessibility, affordability and meeting...