Measuring consumers’ understanding of green marketing objective and concept in relation to environmental protection
Green marketing has been an increasingly important element toward the practice of environmental protection. A term coined by marketing gurus, it is a structured topic, essentially offered in academic institutions. However, not every consumer enrols in such courses during their academic years. While...
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Main Authors: | Haque, A. K. M. Ahasanul, Rosli, Norhizan, Abdullah, Kalthom |
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Format: | Article |
Language: | English English |
Published: |
American Scientific Publishers
2018
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Subjects: | |
Online Access: | http://irep.iium.edu.my/69124/1/69124_Measuring%20Consumers%E2%80%99%20Understanding%20of%20Green%20Marketing.pdf http://irep.iium.edu.my/69124/7/69124_Measuring%20consumers%E2%80%99%20understanding%20of%20green_WOS.pdf http://irep.iium.edu.my/69124/ https://www.ingentaconnect.com/contentone/asp/asl/2018/00000024/00000005/art00065 |
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