Exploring consumer-based brand equity in Bangladesh: a study on Bangladesh apparel industry
Organizations are constantly looking for effective strategies to develop a strong brand in today's cutthroat business climate. The study in this regard intends to analyze the effects of country of origin on brand equity dimensions based on Aaker’s consumerbased brand equity (CBBE) model with...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ResearchTrentz
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/107372/7/107372_Exploring%20consumer-based%20brand%20equity%20in%20Bangladesh.pdf http://irep.iium.edu.my/107372/ |
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