The effect of product photograph and information on digital apparel marketing
The aim of this study is to reveal whether consumers are affected by product information and product photographs while purchasing pants from digital channels. The study consists of two stages. In the first stage, an online survey that evaluated the effect of the purchase behavior of pants pa...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pacific Academy of Higher Education & Research University
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/94796/1/94796_%20The%20Effect%20of%20Product%20Photograph%20and%20Information%20on%20Digital%20Apparel%20Marketing.pdf http://irep.iium.edu.my/94796/ http://www.pbr.co.in/2021/2021_month/August/1.pdf |
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