Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia

• Main Authors: Haque, A. K. M. Ahasanul, Anwar, Naila, Tarofder, Arun Kumar, Ahmad, Nor Suhana, Sharif, Sultan Rahaman
• Format: Article
• Language: English; English
• Published: Growing Science Publishing Company 2018
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/67561/7/67561%20Muslim%20consumers%E2%80%99%20purchase%20behavior.pdf; http://irep.iium.edu.my/67561/8/67561%20Muslim%20consumers%E2%80%99%20purchase%20behavior%20SCOPUS.pdf; http://irep.iium.edu.my/67561/; http://www.growingscience.com/msl/Vol8/msl_2018_103.pdf

Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Compa...