The influences between e-service quality toward positive and opposition brand referral in Malaysia
Telecommunication sector is one of the drivers in the new digitalization era by providing the basis for business expansion and flow of investment through the communication. In Malaysia, this sector had faced some of the challenge regarding the customer perception which led the industry facing some n...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/108405/7/108405_The%20influences%20between%20e-service%20quality.pdf http://irep.iium.edu.my/108405/ https://hrmars.com/papers_submitted/19546/the-influences-between-e-service-quality-toward-positive-and-opposition-brand-referral-in-malaysia.pdf |
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