The influences between e-service quality toward positive and opposition brand referral in Malaysia
Telecommunication sector is one of the drivers in the new digitalization era by providing the basis for business expansion and flow of investment through the communication. In Malaysia, this sector had faced some of the challenge regarding the customer perception which led the industry facing some n...
Saved in:
Main Authors: | Ayob, Nur Hidayah, Md Juperi, Nurul Zahidah, Ramli, Mohd Safwan, Mohamad Razali, Nur Hanisah, Ramdzan Ali, Al Amirul Eimer |
---|---|
Format: | Article |
Language: | English |
Published: |
Human Resource Management Academic Research Society
2023
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/108405/7/108405_The%20influences%20between%20e-service%20quality.pdf http://irep.iium.edu.my/108405/ https://hrmars.com/papers_submitted/19546/the-influences-between-e-service-quality-toward-positive-and-opposition-brand-referral-in-malaysia.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Investigating the moderating effect of social media on the relationship between brand architecture and brand love among telecommunication service provider users
by: Ramdzan Ali, Al Amirul Eimer, et al.
Published: (2024) -
Enhancing social sustainability via branding strategies among personal care and cosmetics customers: the moderating role of brand visibility
by: Ramdzan Ali, Al Amirul Eimer, et al.
Published: (2023) -
TikTok as digital communication: empowering Malaysian users to enhance English public speaking skills
by: Ramdzan Ali, Al Amirul Eimer, et al.
Published: (2024) -
Communicating shari’ah-compliant brands of tourism in Malaysia
by: Ahmed, Faruk, et al.
Published: (2018) -
Web-based marketing communication to develop brand image and brand equity of higher educational institutions: a structural equation modelling approach
by: Momen, Md. Abdul, et al.
Published: (2019)