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How Do Online Review Characteristics Influence Persuasion Effectiveness among E-Commerce Consumers?

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Bibliographic Details
Main Authors: Jalumin, Aiman Hakim, Ramdzan Ali, Al Amirul Eimer, Ramli, Mohd Safwan, Abdullah, Nur Nabilah, Mohd Basari, Shahrul Nizam
Format: Article
Language:English
Published: 2024
Subjects:
HF5717 Business communication
Online Access:http://irep.iium.edu.my/114969/1/how-do-online-review-characteristics-influence-persuasion-effectiveness-among-e-commerce-consumers.pdf
http://irep.iium.edu.my/114969/
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http://irep.iium.edu.my/114969/1/how-do-online-review-characteristics-influence-persuasion-effectiveness-among-e-commerce-consumers.pdf
http://irep.iium.edu.my/114969/

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