An examination of ethnic-based consumer ethnocentrism and consumer animosity
Purpose The purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic majority’s consumption of an ethnic minority’s products and services, focusing on the relationship between two ethnic g...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Limited
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/86295/6/10-1108_JIMA-08-2019-0165.pdf http://irep.iium.edu.my/86295/ https://www.emerald.com/insight/content/doi/10.1108/JIMA-08-2019-0165/full/html |
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