Web-based marketing communication to develop brand image and brand equity of higher educational institutions: a structural equation modelling approach
Abstract Purpose – Internet-based marketing communication has been an important element for organizations to build brand image and brand equity. Higher education is not an exception. However, configuring the right mix in the age of social networking sites and various online displays and constantly ch...
保存先:
主要な著者: | , , |
---|---|
フォーマット: | 論文 |
言語: | English English |
出版事項: |
Emerald Group Publishing Ltd.
2019
|
主題: | |
オンライン・アクセス: | http://irep.iium.edu.my/76274/1/Web-Base%20Marketing%20Communication%20GKMC%202019.pdf http://irep.iium.edu.my/76274/7/76274_Web-based%20marketing%20communication%20to%20develop%20brand%20image%20and%20brand%20equity%20of%20higher%20educational%20institutions-%20A%20structural%20equation%20modelling%20approach_Scopus.pdf http://irep.iium.edu.my/76274/ https://www.emerald.com/insight/content/doi/10.1108/GKMC-10-2018-0088/full/html https://doi.org/10.1108/GKMC-10-2018-0088 |
タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
インターネット
http://irep.iium.edu.my/76274/1/Web-Base%20Marketing%20Communication%20GKMC%202019.pdfhttp://irep.iium.edu.my/76274/7/76274_Web-based%20marketing%20communication%20to%20develop%20brand%20image%20and%20brand%20equity%20of%20higher%20educational%20institutions-%20A%20structural%20equation%20modelling%20approach_Scopus.pdf
http://irep.iium.edu.my/76274/
https://www.emerald.com/insight/content/doi/10.1108/GKMC-10-2018-0088/full/html
https://doi.org/10.1108/GKMC-10-2018-0088