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The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community

This chapter investigates the effects of trust dimension (competence, benevolence, and honesty) on parasocial interaction (PSI) of a Malaysian travel community through the usage of social media platforms. This study utilized a non-probability purposive sampling approach targeting Malaysians who use...

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Bibliographic Details
Main Authors: Abdul Latif, Samshul Amry, Abdul Aziz, Nadiatul Husna
Other Authors: Mohd Suki, Norazah
Format: Book Chapter
Language:English
Published: IGI Global 2021
Subjects:
HF Commerce
HF5001 Business. Business Administration
HF5717 Business communication
Online Access:http://irep.iium.edu.my/83146/7/The%20effects%20of%20trust%20on%20parasocial%20interaction%20of%20Malaysian%20facebook%20%28FB%29%20travel%20community.pdf
http://irep.iium.edu.my/83146/
https://www.igi-global.com/book/handbook-research-technology-applications-effective/244569
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Internet

http://irep.iium.edu.my/83146/7/The%20effects%20of%20trust%20on%20parasocial%20interaction%20of%20Malaysian%20facebook%20%28FB%29%20travel%20community.pdf
http://irep.iium.edu.my/83146/
https://www.igi-global.com/book/handbook-research-technology-applications-effective/244569

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