Profanity on Malaysian social media: implications on brand perception and organisational communication

• Main Authors: Abdullah, Nur Nabilah, Ramdzan Ali, Al Amirul Eimer, Mohd Basari, Shahrul Nizam, Ramli, Mohd Safwan, Ayob, Nur Hidayah
• Format: Article
• Language: English
• Published: HRMARS 2024
• Subjects: H Social Sciences (General); H61.8 Communication of information
• Online Access: http://irep.iium.edu.my/114290/7/114290_%20Profanity%20on%20Malaysian%20social%20media.pdf; http://irep.iium.edu.my/114290/; https://hrmars.com/index.php/journals/journaldetail/IJARBSS; http://dx.doi.org/10.6007/IJARBSS/v14-i8/22303

The increasing prevalence of profanity on social media platforms raises concerns about its impact on communication and public perception. While studies on online incivility are growing, there is limited research on the use of harsh language on Twitter among Malaysians. Consequently, little is know...