The influences between e-service quality toward positive and opposition brand referral in Malaysia

Telecommunication sector is one of the drivers in the new digitalization era by providing the basis for business expansion and flow of investment through the communication. In Malaysia, this sector had faced some of the challenge regarding the customer perception which led the industry facing some n...

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Bibliographic Details
Main Authors: Ayob, Nur Hidayah, Md Juperi, Nurul Zahidah, Ramli, Mohd Safwan, Mohamad Razali, Nur Hanisah, Ramdzan Ali, Al Amirul Eimer
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2023
Subjects:
Online Access:http://irep.iium.edu.my/108405/7/108405_The%20influences%20between%20e-service%20quality.pdf
http://irep.iium.edu.my/108405/
https://hrmars.com/papers_submitted/19546/the-influences-between-e-service-quality-toward-positive-and-opposition-brand-referral-in-malaysia.pdf
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