The influence of perceived value on the satisfaction of generation Z towards e-loyalty programs in the fashion industry
The Theory of Consumer Perceived Value (CPV) were utilised in this research to evaluate the perceived value of Malaysian Generation Z on their satisfaction in the context of fashion e-loyalty programs. The main motivation of this research is to clarify the relationship between CPV and consumer satis...
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Main Authors: | Goh, Fion E Qing, Goh, Jerene Yin Yin |
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2023
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Subjects: | |
Online Access: | http://eprints.utar.edu.my/5983/1/fyp_MK_2023_JGYY.pdf http://eprints.utar.edu.my/5983/ |
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