Perceived ethicality and its impact on consumer loyalty: An empirical study on sharing economy platforms

• 主要な著者: Tang, Scully Zy Ing, Tan, Yie Xuan
• フォーマット: Final Year Project / Dissertation / Thesis
• 出版事項: 2023
• 主題: HB Economic Theory; HG Finance
• オンライン･アクセス: http://eprints.utar.edu.my/6007/1/fyp_MK_2023_TYX.pdf; http://eprints.utar.edu.my/6007/

Sharing economy in Malaysia is growing rapidly, so it is necessary to examine the consumers’ perceived ethicality of sharing economy platforms (SEPs) and how these concerns impact on consumer trust and loyalty towards sharing economy platforms. This study applies stimulus-organism-response (SOR) the...