The influence of perceived value on the satisfaction of generation Z towards e-loyalty programs in the fashion industry

• Main Authors: Goh, Fion E Qing, Goh, Jerene Yin Yin
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: HB Economic Theory; HG Finance; T Technology (General)
• Online Access: http://eprints.utar.edu.my/5983/1/fyp_MK_2023_JGYY.pdf; http://eprints.utar.edu.my/5983/

The Theory of Consumer Perceived Value (CPV) were utilised in this research to evaluate the perceived value of Malaysian Generation Z on their satisfaction in the context of fashion e-loyalty programs. The main motivation of this research is to clarify the relationship between CPV and consumer satis...