The determinants of Augmented Reality (AR) marketing affect purchase intention in the beauty and makeup industry among gen z in Malaysia.
Since the advancement of technology, the ways that marketers use to connect with customers between the product and customer have been changed. Although few studies have examined the relationship between a customer's purchase intent and a company's marketing strategy. Therefore, this resear...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5995/1/fyp_MK_2023_TKS.pdf http://eprints.utar.edu.my/5995/ |
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