Factors influencing the purchase intention of green products among gen Z in Malaysia
The purpose of this study is to understand the factors that influence the purchase intention of green products among Gen Z in Malaysia. A conceptual framework of theory of planned behaviour (TPB) and value belief norm theory (VBN) is used to study this topic. Our study consists of four independent v...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5969/1/fyp_MK_2023_SWR.pdf http://eprints.utar.edu.my/5969/ |
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