The role of green marketing towards purchase intention of organic products among Malaysian’ consumers / Siti Rawaida Rusli
This study investigates the relationship between green marketing and purchases intention of organic products among Malaysian consumers. The green marketing refers to marketing products that are categorized as environmentally safe products. Green marketing is a tool used by supplier’s to introduce an...
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| Format: | Student Project |
| Language: | English |
| Published: |
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/73285/1/73285.pdf https://ir.uitm.edu.my/id/eprint/73285/ |
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