Factors influencing Generation Y towards purchase intention on green products / Nur Amirah Merazman

• Main Author: Merazman, Nur Amirah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Environmental aspects. Green marketing; Social aspects. Social marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Social influence. Social pressure
• Online Access: http://ir.uitm.edu.my/id/eprint/32414/1/32414.pdf; http://ir.uitm.edu.my/id/eprint/32414/

This research was conducted to carry out a study entitled “Factors Influencing Generation Y Towards Purchase Intention on Green Products”. The purpose of this study is to investigate the relationship between four independent variables against one dependent variable, to identify which factor is most...