Factors Influencing the Purchase Intention of Green Product among STML Student

The last decade, environmental pollution has risen and has increased global warming. This study presents an attempt to examine the factors that will affect the purchase of green products and save the environment from pollution. The findings of this study include environmental consciousness, environm...

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Bibliographic Details
Main Authors: Abdullah, Nur Syafawati, Saad, Rohaizah
Format: Article
Language:English
Published: Universiti Utara Malaysia 2019
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/28496/1/STMLGG%2013%202019%20111-118.pdf
https://repo.uum.edu.my/id/eprint/28496/
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