Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia
Convenience is key in today's environment because the Internet is intertwined with everything. This has propelled the success of e-commerce to new heights. This double-edged sword has brought upon distractions to e-commerce customers from other forms of entertainments. What is left is a short a...
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Main Authors: | Oon, Bennet Wei Sharn, Chan, Chen Meng |
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2023
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Subjects: | |
Online Access: | http://eprints.utar.edu.my/5447/1/fyp_MK_2023_BOWS.pdf http://eprints.utar.edu.my/5447/ |
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