Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia
Convenience is key in today's environment because the Internet is intertwined with everything. This has propelled the success of e-commerce to new heights. This double-edged sword has brought upon distractions to e-commerce customers from other forms of entertainments. What is left is a short a...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5447/1/fyp_MK_2023_BOWS.pdf http://eprints.utar.edu.my/5447/ |
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