The Role of Perceived Benefits and Perceived Risks Towards The Consumers’ Purchase Intention Via E-Commerce: An Evidence From Indonesia.

• Main Authors: Arman, Hj. Ahmad, Rizal Ula, Ananta Fauzi, Aliffianti Safiria, Ayu Ditta, Izian, Idris, Agus, Purwanto, Masduki, Asbari
• Format: Journal
• Language: English
• Published: 2020
• Subjects: T Technology (General); TA Engineering (General). Civil engineering (General)
• Online Access: http://ur.aeu.edu.my/766/1/FullPaperTheRoleofPerceivedBenefitsandPerceivedRisksTowardstheConsumersPurchaseIntentionViaE-Commerce-2-18.pdf; http://ur.aeu.edu.my/766/

The advancement of buying and selling technology has changed consumer behavior in the world of commerce. The modern purchasing process has made the consumers’ purchases became more efficient, hassle-free and easy. However, technology in online purchases is inseparable from the risks that might occur...