The Study on the Factors That Affect Generation Y’s Impulsive Buying Behavior at Supermarket
The behavior of impulsive buying is a major research issue among customer behavior researchers, not only because of its complexities, but also its wide-spread prevalence over a broad range of product categories. Therefore, understanding consumers’ impulsive buying behavior is important for both the...
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Main Author: | Li, Song |
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Format: | Thesis |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | http://eprints.intimal.edu.my/817/1/146.pdf http://eprints.intimal.edu.my/817/ |
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