The Study on the Factors That Affect Generation Y’s Impulsive Buying Behavior at Supermarket
The behavior of impulsive buying is a major research issue among customer behavior researchers, not only because of its complexities, but also its wide-spread prevalence over a broad range of product categories. Therefore, understanding consumers’ impulsive buying behavior is important for both the...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | http://eprints.intimal.edu.my/817/1/146.pdf http://eprints.intimal.edu.my/817/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!