Contribution of Green Marketing to Brand Loyalty
Green marketing has been around for more than 3 decades. It has bloomed in the 1980s, fell in the 1990s and then resuscitated in the 2000s. Many organizations had since integrated green marketing into their businesses. Many researchers had been performed to relate green marketing with revenue. Ho...
保存先:
第一著者: | Kuek, Way Teng |
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フォーマット: | 学位論文 |
言語: | English |
出版事項: |
2013
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主題: | |
オンライン・アクセス: | http://eprints.intimal.edu.my/658/1/MBA%20-%2070.pdf http://eprints.intimal.edu.my/658/ |
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