Researching Factors that Affect the Shopping Decisions of Shopping in Tiktok
In recent years, Tiktok Shop, a social networking platform that was born, has been changing the landscape of the e-commerce market. The way of shopping through short videos is a new method of shopping and the key to the success of TikTok. When customers watch short videos, TikTok will build on consu...
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Main Authors: | Nguyen, Thi Van Trang, Nguyen, Thi Thu Thuy, Do, Thi Thanh Tam |
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Format: | Article |
Language: | English |
Published: |
INTI International University
2024
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Online Access: | http://eprints.intimal.edu.my/1943/1/487 http://eprints.intimal.edu.my/1943/ http://ipublishing.intimal.edu.my/jods.html |
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