Researching Factors that Affect the Shopping Decisions of Shopping in Tiktok

In recent years, Tiktok Shop, a social networking platform that was born, has been changing the landscape of the e-commerce market. The way of shopping through short videos is a new method of shopping and the key to the success of TikTok. When customers watch short videos, TikTok will build on consu...

Full description

Saved in:
Bibliographic Details
Main Authors: Nguyen, Thi Van Trang, Nguyen, Thi Thu Thuy, Do, Thi Thanh Tam
Format: Article
Language:English
Published: INTI International University 2024
Subjects:
Online Access:http://eprints.intimal.edu.my/1943/1/487
http://eprints.intimal.edu.my/1943/
http://ipublishing.intimal.edu.my/jods.html
Tags: Add Tag
No Tags, Be the first to tag this record!