Brand Advocacy and Repurchase Intention of Malaysian Automotive Owners Using SEM Approach
The objective of this study was to relate the applicability of the TRA theory in the advocacy and repurchase intention of Malaysian automotive owners pertaining to their future purchases. Consequently, it was found that perceived brand perception of equity, value, affective and continuance commitm...
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| Format: | Journal |
| Language: | English |
| Published: |
AeU
2015
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| Subjects: | |
| Online Access: | http://ur.aeu.edu.my/26/1/PAPER%20-%20Simon%20Kwong%20Choong%20Mun.docx http://ur.aeu.edu.my/26/ |
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