Brand Advocacy and Repurchase Intention of Malaysian Automotive Owners Using SEM Approach

The objective of this study was to relate the applicability of the TRA theory in the advocacy and repurchase intention of Malaysian automotive owners pertaining to their future purchases. Consequently, it was found that perceived brand perception of equity, value, affective and continuance commitm...

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Bibliographic Details
Main Author: Kwong, Simon C. M.
Format: Journal
Language:English
Published: AeU 2015
Subjects:
Online Access:http://ur.aeu.edu.my/26/1/PAPER%20-%20Simon%20Kwong%20Choong%20Mun.docx
http://ur.aeu.edu.my/26/
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