Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach
The shift of consumers buying preference toward green beauty products can alleviate environmental degradation to a certain extent. This study investigated the factors that could affect non-green consumers purchase intention of green beauty products. Through the lens of non-green consumers of green b...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1604/1/munerah%20et%20al%20%282021%29factors%20influencing%20non-green%20consumers%E2%80%99%20purchase%20intention%20a%20partial%20least%20squares%20structural%20equation%20modelling%20%28pls-sem%29%20app%20%281%29.pdf http://eprints.sunway.edu.my/1604/ http://doi.org/10.1016/j.jclepro.2020.124192 |
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http://eprints.sunway.edu.my/1604/1/munerah%20et%20al%20%282021%29factors%20influencing%20non-green%20consumers%E2%80%99%20purchase%20intention%20a%20partial%20least%20squares%20structural%20equation%20modelling%20%28pls-sem%29%20app%20%281%29.pdfhttp://eprints.sunway.edu.my/1604/
http://doi.org/10.1016/j.jclepro.2020.124192