Information credibility and organizational feedback: a solution to plethora of customer advocacy, brand avoidance and community usefulness
Purpose This study aims to investigate the impact of consumer advocacy on community usefulness and brand avoidance. Moreover, the study scrutinizes the mediating role and impact of organizational feedback/response and moderating role of information credibility. Design/methodology/approach The explan...
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| Main Authors: | , , |
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| Format: | Article |
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Emerald Publishing Limited
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/87495/ http://www.dx.doi.org/10.1108/BL-12-2019-0133 |
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