A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour
Purpose – The purpose of this paper is to examine the effects of atmospherics and affective state on shoppers’ in-store behaviour using the two approaches in structural equation modelling (SEM), i.e. Frequentist and Bayesian approaches. Shoppers’ affective state was tested for its mediating effect o...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Emerald
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/21070/ https://doi.org/10.1108/IMDS-10-2016-0423 |
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