Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia
During the global economic downturn not only affecting Malaysian property industry but it was also impacted the global property industry, during the economic recession was increasing market competitive eventually the Malaysia property industry is even more challenging with oversupplying properties a...
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Main Authors: | Lim, Woon Siew, Mohd Suki, Norazah |
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Format: | Article |
Language: | English |
Published: |
UUM Press
2020
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Online Access: | https://repo.uum.edu.my/id/eprint/30047/1/GBMR%2012%2001%202020%2089-110.pdf https://doi.org/10.32890/gbmr2020.12.1.5 https://repo.uum.edu.my/id/eprint/30047/ https://e-journal.uum.edu.my/index.php/gbmr/article/view/gbmr2020.12.1.5 https://doi.org/10.32890/gbmr2020.12.1.5 |
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