Recovery Marketing Strategy: A Case Study of Kashmir Tourism
This case study narrates the experience of a young tourism marketing officer named Lucky who was recruited by the Government of Jammu & Kashmir, India after his master degree graduation. Being a fresh graduate, Lucky was initially overwhelmed by the responsibility to market Jammu & Kashmi...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30672/1/7th%20ICSC%202022%2063-76.pdf https://repo.uum.edu.my/id/eprint/30672/ |
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