Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia

During the global economic downturn not only affecting Malaysian property industry but it was also impacted the global property industry, during the economic recession was increasing market competitive eventually the Malaysia property industry is even more challenging with oversupplying properties a...

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Bibliographic Details
Main Authors: Lim, Woon Siew, Mohd Suki, Norazah
Format: Article
Language:English
Published: UUM Press 2020
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/30047/1/GBMR%2012%2001%202020%2089-110.pdf
https://doi.org/10.32890/gbmr2020.12.1.5
https://repo.uum.edu.my/id/eprint/30047/
https://e-journal.uum.edu.my/index.php/gbmr/article/view/gbmr2020.12.1.5
https://doi.org/10.32890/gbmr2020.12.1.5
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