Innovation Marketing Strategy of Fashion Industries in Bahrain

This research focuses on four key marketing strategy aspects of product strategy, place strategy, price strategy and promotion strategy of fashion industry in Bahrain. The previous study is mainly focus on the structure of Innovation and not focus on the fashion strategy only, this study mainly focu...

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Bibliographic Details
Main Author: Abdulaziz, Emad Saleh
Format: Thesis
Published: 2016
Subjects:
Online Access:http://eprints.intimal.edu.my/918/
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