Brand equity of handicraft SME in Thailand
This paper proposes a brand equity model for the handicraft SME in Thailand. The impetus for embarking on this study is the imbalance between the growth of handicraft export market with the small number of branding for handicraft product produced by SMEs in Thailand.Brand equity is regarded as a ve...
Saved in:
Main Authors: | Nik Mat, Nik Kamariah, Marangkun, Weerawan |
---|---|
Other Authors: | Ismail, Dahlan |
Format: | Book Section |
Language: | English |
Published: |
ASEAN Universities Consortium of Enterpreneurship Education (AUCEE)
2010
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/2976/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean11166.pdf http://repo.uum.edu.my/2976/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The determinants of brand equity in handicraft small and medium enterprise in Thailand
by: Weerawan Marangkun, ,
Published: (2017) -
The effect of brand personality on brand equity for SMEs brand
by: Mat Daud, Suhaini, et al.
Published: (2016) -
Dealer-based brand equity: The role of market orientation and relationship marketing on brand equity
by: Abd Ghani, Noor Hasmini, et al.
Published: (2014) -
The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia
by: Nik Mat, Nik Hziman, et al.
Published: (2021) -
Brand experience, trust components, and customer loyalty: Sustainable Malaysian SME brands study
by: Ong, Chuan Huat, et al.
Published: (2015)