Relationship between entrepreneurial orientation, firm resources, SME branding and firm’s performance: is innovation the missing link?
Innovation is regarded as an engine for driving economic growth.Innovation is considered equally important for the large enterprises as well as the Small and Medium Enterprises (SMEs).Role of innovation becomes of even greater importance in the context of the business environment of developing count...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Scientific Research Publishing Inc.
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18081/1/AJIBM%202012%202%20153-159.pdf http://repo.uum.edu.my/18081/ http://doi.org/10.4236/ajibm.2012.24020 |
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