Brand equity of handicraft SME in Thailand
This paper proposes a brand equity model for the handicraft SME in Thailand. The impetus for embarking on this study is the imbalance between the growth of handicraft export market with the small number of branding for handicraft product produced by SMEs in Thailand.Brand equity is regarded as a ve...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
ASEAN Universities Consortium of Enterpreneurship Education (AUCEE)
2010
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/2976/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean11166.pdf http://repo.uum.edu.my/2976/ |
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